Style icons such as James Dean, Marlon Brando, who took a plain white T and made it the quintessential look of the 50’s and ever since, it’s become a wardrobe staple.
T-shirts started becoming more of an all-day everyday piece of clothing in the 1940s and 1950s, especially after being worn in posters by military personnel and being seen on icons of the time like Marlon Brando and James Dean.
Back then t-shirts were nearly always classic white and still associated with undergarments of the era…what else could seem more rebellious and different? In the 1960s, with both WWII and the Korean War over with, all kinds of colours were coming into use now that industry didn’t have to deal with shortages and rations, and had the boom decade of the 1950s to invest in new designs, colours, and cuts.
Style Tip: Pair with our denims for an effortless retro style.
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