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&SONS Unsanforized Denim

Why our denim is different Sanford T Cluett was a regular guy who wanted clothing to match. In 1930 Sanford gave his name to his patented process, Sanforizing, which meant cloth, including denim, could be mechanically pre-treated in a uniform way to prevent clothes from shrinking when washed. &SONS creates unique clothing for pioneers and individuals. Which means the denim for our jeans is unsanforized and that’s the way we like it. We like natural and original with all its quirkiness, character and individuality. That’s what makes life interesting and our clothing unique. We love strongly textured natural denim that shapes itself to your body so that your jeans become a part of you. And that also means that no two pairs of...

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Smoking Hot weekend at Tobacco Dock

The &Sons team had a fabulous time at the Bike Shed show last weekend. Despite 99% of the stand visitors thinking Phil was James' father the boys still had a blast selling our gear and meeting some lovely customers.    In collaboration with Old Empire Motorcycles @oldempiremcycle ‏we were selling an exclusive T-Shirt designed for the occasion which proved very popular. The stand was very busy and received many lovely comments about the &Sons brand and style. For those of you who don't know the &Sons range can be purchased from the Bike Shed in Shoreditch so do drop in and check us out.  We met an awesome bike builder who created the carbon MV augusta, what a cool guy...check out the...

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&Sons found in Frome

According to the Oxford Mail "When it comes to buzz, most towns should want what Frome is having" I wonder if they were referring to the &Sons clothing range that has now arrived at the wonderful independent boutique, Assembly. You will receive a warm welcome from Anthony, the shop owner who will be more than delighted to talk you through the range. He is currently stocking our baker boy hats, chambray shirts, carver jackets, selvedge jeans and waistcoats plus our brand new handcrafted leather accessories. Pop in and check it out.... 8 Catherine Hill, Frome, Somerset BA11 1BY 01373 455999  

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&Sons now in Cheltenham Outfitters

We are so excited to announce that the &Sons range can now be purchased at The Union Project in our hometown. This wonderful independent boutique is situated in one of the most attractive shopping areas of Cheltenham, Queen's Circus, Montpellier. A bustling and vibrant area packed with little shops, bars and restaurants. Pop in soon and check out the range and maybe admire your purchases in the fantastic Whisky & Gin Bar, John Gordon's afterwards! (other drinking establishments are available.....) https://www.theunionproject.co.uk #theunionproject #cheltenhamshopping          

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Non- washing instructions

Just bought a pair of &SONS raw denim jeans? Not that keen on washing clothes? You’re in the right place. Don’t wash them. That’s right: don’t wash them – unless you feel you really have to. Let your &SONS jeans become a part of you, shaping themselves to your body and your personality, taking on the form of the way you work and the way you move. As you wear them in and wear them out your jeans take on the classic signs of creases and fades in all the right places. Over the months and over the years, they simply get better and better. In fact, no two pairs of &SONS jeans are ever the same again. They’re yours...

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