pioneers

Nov 25

Pioneer Stories: Alex Pole - Craft, Community and the Joy of Hot Steel

Blacksmith and toolmaker Alex Pole has spent more than three decades shaping hot steel into functional, beautifully crafted tools. In this conversation, Alex talks openly about the pull of craft, the realities of the workshop and what the future holds for blacksmithing.

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Nov 25

From Daytime to Dinner: Styling &SONS for Any Autumn Occasion

It's all about building a versatile wardrobe where key pieces work double-duty.

 

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Oct 25

Roll The Bones: Chicken Legs

I convinced myself that becoming big, strong, and intimidating would change my life for the better, but since I couldn’t risk being seen by my peers as I struggled to learn weight lifting, I trained tirelessly in the dark of the night.

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pioneers

Sep 25

Pioneer Stories: Redefining Furniture Art with Christian Dunbar

Christian Dunbar is a furniture artist  whose work blurs the line between function and fine art. Based in Red Hook, Brooklyn, he has built a reputation for creating pieces that are as daring in form as they are rooted in material integrity.

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Sep 25

Getting Ahead in Autumn 2025: The &SONS Guide to Transitional Layering

From rugged canvas outers to textured cardigans in rich Autumnal tones, each garment is crafted to last and created with heritage inspiration but modern functionality. Here’s how to build your 2025 wardrobe around them.

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Sep 25

Roll the Bones: Den Uægte Prins

Ten years ago, I traveled to Scandinavia to solve a family mystery four generations in the making: am I a bastard prince of Denmark?

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Sep 25

The Wild Retreat 2025: Reflections on a Weekend of Brotherhood

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Sep 25

Seamless Transitions: How &SONS Designs Handle the Changing Seasons

This isn't about buying more clothes - it's about investing in the right ones. This is a testament to slow fashion, demonstrating how a few thoughtfully chosen garments can adapt to any climate.

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Sep 25

Introducing: Heartland by &SONS – A Collection of Journey and Belonging

Inspired by Britain’s raw and rugged landscapes; the moors, the field walls, the distant horizons, Heartland is a collection rooted in movement, endurance, and the sense of home we return to after the road.

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Sep 25

&SONS Pre-Loved: Built for Generations, Worn for a Lifetime

Every jacket, shirt, and layer we create is built for generations. Designed to endure, to gather history, and to be passed on. That belief led us to launch &SONS Pre-Loved, a place where pioneers can trade their garments, discover something new, and keep clothing in circulation.

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Sep 25

Refresh Your Style: Layering, Texture & The New Arrivals at &SONS

A new season is the perfect time to refresh your wardrobe, not by replacing everything, but by introducing a few key pieces that add depth, texture, and versatility. 

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Sep 25

From Marine to Mentor: Pioneer Ryan Richardson’s Journey with Heroes & Horses

As a class guide at Heroes & Horses, Ryan draws on his own journey to help veterans confront challenges, build confidence, and find strength within themselves, whether on horseback, in the wilderness, or through the program’s transformative experiences.

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Sep 25

Pioneer Stories: In Conversation with Atsushi Hasegawa

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Sep 25

The Art of Transitional Layering

As summer fades into autumn, the key to dressing well is light layering. Combining breathable fabrics with versatile pieces that move effortlessly between warm afternoons and cooler evenings. Think of this season as a chance to build balance: comfort, adaptability and refinement in equal measure.

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Sep 25

The Best Denim for Men: Shop Classic Jeans and Timeless Styles

From the cowboys of the American frontier to the rebels and rock stars of the 20th century, denim jeans have always been about more than clothing. They embody freedom, durability, and identity, shaping subcultures, inspiring style revolutions, and standing the test of time.

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Aug 25

Roll The Bones: Hounds of Love

The three giant rocky sea stacks that sit just offshore in the rough waters of Oceanside, Oregon are hidden by a dense fog, as ceaseless clouds carry quickly through the air on the back of a strong, cold summer breeze. The hard wind sends the soft white sand into the air and into the thick beard and long eyelashes of my beloved five-year-old Bassett Hound mix, Blue, who keeps his eyes shut as his short little legs slowly trot ahead down the beach.

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Aug 25

6 Style Rules Every Man Should Live By

Style isn’t about chasing trends or copying what you see on a feed. It’s about knowing yourself, investing in what lasts, and building a wardrobe that works as hard as you do. 

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Aug 25

Manual for Life: A New Chapter in Style for the Modern Pioneer

Style should never feel like guesswork. Instead, it should be intuitive: simple choices that create considered, versatile looks. Every shirt, jacket, or pair of jeans becomes part of a larger story, a collection you can rely on for years to come.

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Aug 25

Summer Camping Essentials: Rugged Outdoor Clothing & Gear for Your Next Adventure

Discover the best summer camping essentials - durable jackets, breathable layers, rugged boots, and must-have accessories. Gear up for long nights, open skies, and adventures near or far.

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Aug 25

A Year of Enduring Style: The Wear-Test Guide to Timeless Clothing

The &SONS Capsule Wardrobe Trial; I’m already feeling a significant shift in my daily routine. My goal for this year is to truly experience the practical side of a limited, high-quality wardrobe, and so far, it’s proving to be an absolute revelation.

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Aug 25

MCQUEEN: The Story So Far

Every generation has a style icon - someone whose clothes weren’t just worn, but lived in. The McQueen Collection is our tribute to the man who blended rugged authenticity with quiet confidence. It’s a considered, ongoing project to bring his legacy to life - piece by piece, stitch by stitch.

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Jul 25

Roll The Bones: Gambler 500

The annual Gambler 500 O.G. in central Oregon was wonderfully strange to behold. An absurdly dusty, drenchingly sweaty, dystopian fever dream- like Mad Max meets Burning Man—but at its core, it’s an easygoing group of a few thousand goodhearted people having wonderfully pointless fun in hilariously horrendous cars.

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pioneers

Jul 25

Pioneer Stories: Brendan Byrne - Through the Lens of a Modern Nomad

Brendan is an Australian-born photographer with a passion for Americana, cinematic storytelling, and the rugged landscapes of the American West.

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Jul 25

Holiday Essentials For &SONS' Pioneers

Light layers, hard-working fabrics, and easy combinations become essential, especially when space is tight and every piece needs to earn its place. This is your go-to kit list for the summer getaway. 

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Jul 25

A Year of Enduring Style: The &SONS Capsule Wardrobe Wearer Trial

In a world saturated with fast fashion, the concept of investing in fewer, higher-quality garments that stand the test of time is more important than ever. &SONS, with its dedication to timeless design and robust construction, embodies this ethos perfectly.

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Jun 25

Roll The Bones: Buena Vista

He and I are driving southwest down the highway from Denver, headed for a weekend in a charming mountain town with natural hot springs, a drive-in movie theatre, and a 1,000-inmate correctional complex nestled in the heart of the Rockies: Buena Vista.

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Jul 25

What Modern Men Really Want From Their Clothes: Confidence, Connection and Craftsmanship

We asked thousands of you to share your thoughts, feelings, and experiences with &SONS. From product feedback to deeper reflections on identity and confidence, the answers spoke volumes.

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Jul 25

Kicking Off The &SONS Year of Enduring Style: A Personal Journey

You know the feeling when you pull on a piece of clothing that just feels right – well-made, comfortable, and truly timeless? That's what &SONS stands for, and now, I'm putting their commitment to the ultimate real-world test.

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Jul 25

The Holiday Wardrobe Edit: Timeless Summer Staples

Summer’s in full swing, and it’s the perfect time to refresh your wardrobe with some of our standout pieces. Whether you’re packing for a sun-soaked escape, heading to the coast, or staying closer to home, this is your chance to pick up those pieces you’ve had your eye on.

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Jun 25

Roll The Bones: “Long Live The King of Cool”

Steve McQueen was more than an actor—he was a cultural icon who embodied rugged swagger, cool defiance, and a passion for speed. Known for films like Bullitt and The Great Escape, McQueen blurred the lines between Hollywood glamour and gearhead grit, which made him an enduring symbol of masculinity.

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&SONS pioneers

Jun 25

McQueen x &SONS: Honouring a True Original

Some opportunities come along that feel bigger than just design or clothing - they feel like a chance to pay respect to someone who helped shape your path. That’s exactly what the McQueen x &SONS collaboration has meant to us.

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Jun 25

The British Icon Born From Necessity

Some machines aren’t just vehicles, and The Land Rover is one of them. It wasn’t designed in a boardroom, nor dreamt up as a sleek status symbol. It was sketched in the sand on a beach in Anglesey, North Wales in 1947, by a man looking for a tool to help rebuild a post-war nation.

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Jun 25

Roll The Bones: “All My Fathers”

This is the tenth Father’s Day without my dad. Steve Nelson was as devilishly handsome as he was dangerously charming, and he loved me as much as I love him, which is a lot. Every day I desperately want to talk to him, laugh with him, and ask his advice about how to navigate this increasingly confusing life, but I can’t, so instead I turn to my father figures.

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Jun 25

The Pressure We Carry - And How to Let Some of It Go

There’s a weight many men carry. A constant tension between who we are, who we think we should be, and who we fear we might become if we stop trying so hard.

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Jun 25

The Rise of Modern-Day Beachcombers
There’s something about nautical style that never drifts too far from shore. Worn originally by sailors, fishermen, dockworkers and adventurers, it wasn’t created in fashion houses - it was built on the decks of fishing boats and navy ships for life at sea. Yet over the years, those practical, salt-weathered staples made their way inland, carrying with them a sense of freedom and effortless style.

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Jun 25

The Silence of Men: How We Lost the Art of Opening Up
There was a time when men talked. Not in therapy rooms. Not in podcasts.
But in fields, on footpaths, in workshops, over ale. We spoke - not always about feelings, but about life...

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May 25

What to Pack for a Weekend in the Wild

The smell of smoke on your clothes. The hiss of coffee on a fire. That quiet satisfaction of knowing you packed just enough - and packed it right.

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May 25

The Sunday Shirt: A Modern Take on a Timeless Staple

There’s something ritualistic about getting dressed on a Sunday. Whether you're heading out for brunch, browsing the local market, or just enjoying a quiet moment with a coffee and a good book, Sunday is a mood.

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May 25

A Life Well Worn: Introducing &SONS Pre-Loved

Welcome to &SONS Pre-Loved, our new home for second-hand and unworn &SONS gear.

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May 25

The Stories We Tell: An Interview with Award-Winning Author & Illustrator Benji Davies

As part of our ongoing Pioneers Series, we had the pleasure of sitting down with award-winning author, illustrator, and storyteller Benji Davies. Best known for his much-loved picture books The Storm Whale and Grandad's Island, Benji’s work is celebrated for its warmth, depth, and ability to explore life’s big themes through simple, heartfelt narratives.

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May 25

Introducing The Indigo: A Celebration of Craft, Character, and Timeless Style

The best garments aren’t just worn - they’re lived in. This philosophy lies at the heart of our latest release: The Indigo Collection.

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May 25

Roll The Bones: “Eyes Up”

In my youth I had enjoyed many nights of illegal high-speed racing on the streets of Chicago. I was simply a big-headed, square-jawed boy at the sweet and stupid age of 22 years old who somehow managed to fill his pockets with the keys to all the coolest, fastest, and most dangerous toys in the world.

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Apr 25

Meet Charlie Hamilton James: The Story Behind the Lens of a National Geographic Photographer

Charlie’s career has taken him to some of the most remote and fragile ecosystems on Earth. With over two decades of work for National Geographic under his belt, he’s captured everything from the intricate beauty of kingfishers in the British countryside to the heart-wrenching destruction of rainforests in the Amazon.

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Apr 25

Made Well Everywhere: A Commitment to Conscious Craft

Great garments can be made anywhere - if they’re built with care and a clear conscience. 

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Apr 25

Founder’s Favourites: Phil’s Top Spring Picks

From easy layering pieces to transitional staples, these are the items Phil is reaching for right now, and why they’ve earned a place in his wardrobe.

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Apr 25

How To Care For Your HARUKI Denim

Patience, not polish. Let time do the work. Here’s everything you need to know.

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Apr 25

Celebrating the &SONS Community and the Power of Brotherhood

We’ve always known that style is more than just clothing; it’s about confidence, connection, and feeling your best, inside and out.

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Mar 25

Mastering Spring Style: Mindful Layering & Timeless Staples

Spring dressing isn’t about a single approach; it’s about flexibility, preparing for crisp mornings, sun-drenched afternoons, and cool, lingering evenings. Think of it as curating a wardrobe that works with nature, not against it.

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Mar 25

Lessons from the Road: JK Winders on Travel, Adventure & Storytelling

Some people move through life following a set path, while others carve their own; embracing uncertainty, chasing experiences and embodying the pioneering spirit that defines our brand. JK Winders is one of those people.

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Mar 25

Cali Wild: The Spirit of the West Coast

Inspired by the golden age of West Coast style, this collection blends rugged workwear, vintage surf influences, and effortless 1970s Americana.

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