The Best Denim Jeans for Men: Long-wearing Style

Denim jeans are a wardrobe staple. Classic and dependable, approximately 50% of the world's population is wearing denim at any time! Choosing the right pair is not a decision we recommend taking lightly.  You want your jeans to fit well and make you feel great! With a range of denim and colours to select from it gives you a lot of choices.  

This is the &SONS guide to the best jeans with all the details about the cut, and care instructions so you can make the right choice for you and your lifestyle.  

Note: All of our jeans are fitted to a 32inch inseam with a turn-up. This means that if you have a longer inseam length (34 inch) or shorter (30 inch) our jeans should fit you as the turn-up can be adjusted to fit. 

33” / 32” with turn up 

Tighter fit that tapers at the ankle 

12oz Raw ISKO Denim

The Brandon is a slim leg, with a slight taper and worn on the hips. we have worked with ISKO denim, one of the world's leading brands in sustainability, to produce a lighter-weight 12oz raw denim. We have also added a 1% stretch to the weave to add movement and flexibility. We have pared back some of the details to give the jean a classic 5 pocket style with subtle features including a contrast overlock stitch and an &SONS suede back patch with branded ident. The denim will gently fade creating subtle shades in heavily worn areas. 

Add a simple white T and plimsolls with a few turn-ups and you have a summer look that never fails. If you want to keep it classic, introduce your favourite vintage leather jacket and work boots. 

We recommend you don’t wash your denim unless you have to... and we'd wait for at least 6 months before washing your jeans for the first time. Denim ages better when it is washed less and you can save up to 2,000 litres of water per year by washing once a month as opposed to once a week.  

Wash your denim in cold water only on a short and gentle cycle. It should also be noted that jeans could shrink by 5% on the first wash. Due to this, the denim should only ever be washed inside out in cold water and never machine dried. 

We recommend spot cleaning in between washes if your jeans don’t need a full wash. However, if your denim is raw finish or has no finish then this should be avoided, as spot cleaning with even mild detergents can remove the dye completely to create white spots. 

To freshen your jeans without washing them, loosely fold them and put them in the freezer. This will kill any odour-producing bacteria germs and keep them fresh until you decide to wash them again. 

Important Note: 

Indigo dye, by its nature is not very colour-fast. This is what helps to create the fades on your jeans after wear! We advise avoiding contact with lighter coloured clothes and upholstery when wearing raw denim as the colour can transfer. Should the colour transfer onto your lighter-coloured clothing it should wash out with your usual detergent.